Starting at the base of every societal startup. What problem are you trying to solve?
As we know, Sweden is one of the leading countries in recycling of PET bottles and aluminium cans for refund. Yet, the past years the recycling rate have slowly decreased among the Swedes. Last year more than 15% of all bottles and cans that were produced were never recycled – meaning 250 millions of bottles and cans. One of the possible hindrance in the recycling system are companies who have a bad waste disposal system installed at the offices and/or kitchen area. Many times there are not enough space for collection or it is observed to take too much time to handle waste sorting. Which results that all waste, including bottles and cans, ends into one bin. Läs mer